“Since 2018 in the U.S., availability of Free Same-Day Delivery has expanded from 48 metropolitan areas to more than 90, items available for Prime free shipping have increased over 50%, and members have saved billions of dollars shopping Prime Day,” Amazon says, in a release. There are also a number of hidden Amazon Prime benefits, like free Twitch streaming, free photo storage and even discounts on groceries at Whole Foods.Īnd then there’s Amazon Prime Day, which took place over two days last year, and boasted more than two million deals online available exclusively for Amazon Prime members. Company CFO Brian Olsavsky says the new price increase is necessary, to help offset rising labor and logistics costs as Amazon continues to expand its offerings in the entertainment space, while also increasing delivery options to its more than 200 million Prime members worldwide.

This is the first price increase for a Prime membership since 2018, when Amazon raised the price of an annual subscription from $99 to $119. That essentially lets you avoid paying the new price until 12 months from now, or roughly February 2023. Savvy consumers are already finding a workaround to the price increase by signing up for Amazon Prime right now, to lock in the $119 annual fee. A monthly Prime subscription will now cost $14.99 a month, up from $12.99.Ĭurrent Prime members will see the price increase reflected after their current subscription cycle ends, with the new price applied to renewals that take place after March 25. 18 for new subscribers, with an annual subscription now costing $139 a year, up from $119 previously. The new Amazon Prime pricing kicks in on Feb. Mike Pence Says Impending Trump Arrest 'Reeks' of 'Political Prosecution'